How to Shop Smarter! Tonight at 10pm! - WMC Action News 5 - Memphis, Tennessee

How to Shop Smarter! Tonight at 10pm!

"THE FOURTH WALL"

Ever heard of it? 

It's one of the most common marketing tricks supermarkets use to get you to spend more money. 

It's the wall at the FRONT of the store, near the entrance and exits – you know, the one you face when you’re checking out.

It's typically stocked with seasonal items – grills and charcoal during football season, artificial Christmas trees and gas logs during the holidays, etc. – all designed to catch your eye before you walk out of the store.

"A lot of seasonal items there, things that people...they're wants, maybe not needs," says Donna Downen, supermarket secret specialist for the University of Tennessee/Shelby County Extension Service.  "Little extras that they are trying to encourage you to buy.

"It's just a sales gimmick to get you to buy one more thing while you're at the line."

There are other gimmicks.  Tonight on Action News 5 at 10, we reveal them all – with secret footage from grocery stores ALL OVER THE MID-SOUTH.  Save a ton of money...and SHOP SMARTER, a special Stand Your Ground tonight and only on Action News 5 at 10!

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