Smaller stores ready for shopping season - WMC Action News 5 - Memphis, Tennessee

Reported by Jamel Major

Smaller stores ready for shopping season

MEMPHIS, TN (WMC-TV) - When it comes to sales, there is some stiff competition between smaller stores and those larger retail businesses. However, the smaller stores said they are ready for the shopping season.

At Indigo clothing, Black Friday was busy.

"Business has been crazy. Obviously we've been packed. Dressing room lines, lines at the registers," store manager Jessica Raines said.  
With many retail stores opening at the crack of dawn to attract customers, Jessica Raines said her store opened one hour earlier than usual in hopes of huge profits.

"I don't believe that we're going to be up. I'm going to keep a positive attitude about it, but hopefully not down too much," Raines said.

While longer hours sometime mean increased sales with larger retail giants, some smaller mom and pops stores said in order to compete, they too must offer lower prices.

"We have a good variety of price points, sale items and things like that.  We've marked some things down to make it a little easier," Raines said.

Buzzy Hussey, with Babcock Gifts, has been in business for over 30 years. 

"The great big stores can buy in huge volumes and they can discount things, so we just have to know what they're buying and buy something else," Hussey said.

And during these tough economic times, smaller retail stores are not the only one's being cautious. So are shoppers.              

"I think people are being very careful about what they're buying.  They may be spreading their purchases out a little more over the holidays, but I think we've been doing pretty well," Raines said.

Some local store owners said Black Friday shoppers usually hit the larger stores in the morning to take advantage of widely advertised discounts, then they stop by smaller stores in the afternoon.

Click here to e-mail Jamel Major.

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