Mid-South company manufactures 3-D glasses for Super Bowl broadcast - WMC Action News 5 - Memphis, Tennessee

Reported by Andrew Douglas

Mid-South company manufactures 3-D glasses for Super Bowl broadcast

John Jerit John Jerit

BARTLETT, TN (WMC-TV) - A Mid-South company will be heavily involved in the Super Bowl broadcast this weekend after manufacturing 3-D glasses for two commercials scheduled to air shortly before halftime.

The glasses were manufactured by American Paper Optics, a Bartlett company founded 18 years ago by John Jerit.

"It's just thrilling for me," Jerit said Monday.  "It's been a blast to manufacture them.

For nearly two decades, 3-D glasses have been the focus of Jerit's life.

"All over the world, for everything from magazines and movies to television to consumer product goods," he said.

But making and selling glasses for two Super Bowl ads, including one for the upcoming Dreamworks animated feature 'Monsters Vs. Aliens' has been a touchdown for the company. American Paper Optics manufactured 125 million pairs of glasses for the Super Bowl alone.

"If you took those glasses and set them end to end, it would stretch around the world one and half times," Jerit said.

3-D glasses aren't just for Super Bowl ads or old-time movies.  Among recent items, American Paper Optics has manufactured glasses for a Sony video game, a Russian nightclub, and even glasses that allow the user to see salmon better.  Hollywood productions, like the current release 'My Bloody Valentine 3-D' are using them to get people into movie theaters.

"Hollywood is behind it," Jerit said. "It's not under-capitalized.  They are very excited about it."

As is Jerit and his staff, who hope American Paper Optics will maintain their vision of leading the way.

Glasses for use during the Super Bowl are available wherever Pepsi or Sobe products are sold.  The glasses come in sheets of four.  They are for use during two advertisements that are scheduled to air at the end of the second quarter, near the two-minute warning.

The Super Bowl airs Sunday night on WMC-TV 5.

Click here to send an email to Andrew Douglas.

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