MEMPHIS, TN (WMC) - Memphis Mayor Jim Strickland has put pen to paper and enacted through executive order the Memphis 3.0 Development Plan.
"This is going to direct public and private resources in areas that have not seen investment in a while," Memphis Mayor Jim Strickland said.
The Memphis 3.0 development plan is the culmination of more than two years of work and hundreds of meetings. Strickland says the administration surveyed 15,000 residents.
The plan splits the city into 14 districts with each district getting an anchor – to encourage private investment or public funding – think of Crosstown Concourse as an example.
"The community renaissance that we see in Memphis in many neighborhoods is not being felt in every neighborhood and this plan is a roadmap for growth and investment," Strickland said.
Strickland also says the city hasn't had a comprehensive plan in decades.
Memphis 3.0 will encourage building up in the city's urban core and discourage sprawl.
Carnita Atwater of the New Chicago Community Development Corporation has been outspoken on Memphis 3.0 for a while now.
"This mayor is supposed to represent all citizens," she said.
Tuesday, she and other protesters picketed the South Memphis location where Mayor Jim Strickland signed the executive order allowing his administration to move on 3.0 and factor it into their recommended land use decisions.
Atwater and other plaintiffs allege in a federal lawsuit Memphis 3.0 would be discriminatory against African-Americans by disrupting their communities and out pricing them, leading to gentrification.
"Why is he trying to push this Memphis 3.0? He's not representing the people, especially poor people. He's representing investors and developers," Atwater said.
The Memphis City Council still has to decide if it will adopt 3.0 as the city's official development plan.
In a statement Tuesday council chair Kemp Conrad wrote:
“To the extent any administrative decisions made to implement Memphis 3.0 policies involve land use changes, such changes will still require Council approval pending final action on the Memphis 3.0 plan by the Council. Final decisions on land use matters have been, and will still be, the sole authority of the Memphis City Council.”