MEMPHIS, TN (WMC) - Memphis Animal Services (MAS) is adopting out more pets than ever.
Five years ago the save rate at MAS was just 27 percent. Today it's 89 percent, but MAS leaders said now is when the hard work begins.
Three months ago Christina Whitney and her family adopted 4-year-old pit bull named Diamond.
"We fell in love with her. We knew she'd be a fit for us," she said.
Diamond's story is one of thousands of success stories over the last several years at MAS.
Recently, Best Friends Animal Society National Conference honored the shelter for their efforts to cut down on animal euthanasia.
The society's goal is to have all shelters in the U.S kill-free by 2025.
"We want to be a part of that tool. We want to be a part of the success story for no-kill 2025," MAS Director Alexis Pugh said.
She thinks marketing has been a big help in increasing the adoption rate.
The shelter features every adoptable pet on its website and created social media pages.
It's a video of Diamond the Whitney family saw on Facebook that sealed the deal for their adoption.
"We wanted to get a little familiar, and see how the dog interacted with people first," Whitney said.
The summer is the busiest for shelters as more pets are brought in.
Pugh said with a 89 percent adoption rate, the animals typically left are the hardest to place.
"Some of our challenges are your heartworm positive dogs, your large breed, bully type dogs, and dogs with behavioral challenges. They may be great dogs when they get out into their homes, but they struggle in a shelter environment," Pugh said.